по договоренности
Москва
Опыт от 3 до 6 лет

Company:

Company is world's biggest auto parts makers

Job Responsibilities:

  • 1. Analytics and Reporting
  • Measure the performance and optimize digital marketing campaigns and platforms by setting KPIs and targets. End to end analytics
  • Stay tuned to new developments in digital marketing
  • Sales funnel analytics establishment and permanent improvement
  • 2. E-commerce
  • Strategy, sales funnel development, partnership projects
  • Define strategy & ecosystem
  • 3. Website management, optimization and permanent efficiency growth
  • Manage content input with
  • Manage the renewal of the websites and optimization of the user experience, ensuring benchmarking & best practices (both international and other markets\industry)
  • 4. Digital brand and product marketing
  • Support and develop digital brand and product marketing campaigns to maximize ROMI
  • Ensure maximum exposure and engagement across all digital communication channels
  • CPA campaigns – support brand marketing in the growth of the ROMI
  • 5. Digital content production cost efficiency and optimization (supporting Brand marketing)
  • Coordinate digital content production, cost optimization
  • Ensure consistent brand identity and tone of voice across all digital communication channels
  • 6. Social Media management – efficiency, integration with the sales funnel & growth of ROMI (supporting Brand marketing)
  • Define and execute the social media strategy
  • 7. Agency Management and local market coordination
  • Manage and align multiple agencies to ensure project delivery on time and on budget
  • Liaise with local markets to ensure buy-in, active collaboration and success project delivery
    • Work Environment:

    • As a Senior Digital Marketing Expert you work closely together with the Head of Marketing, marketing and sales team to develop and implement Bridgestone Digital Marketing strategy and ecosystem. Your main responsibilities are
      • Requirements:

      • Minimum 6+ years of relevant professional experience in E-commerce department or digital agency with proven track record of the successful projects and cases
      • Working written and spoken English.
      • Strong affinity with digital marketing
      • Proven experience managing online advertising campaigns, end-to end analytical reporting
      • Experience creating engaging digital brand and product content
      • Experience with website content management
      • Strong knowledge of web analytics
      • Experience managing complex projects, involving multiple stakeholders, partners and agencies
      • Strong planning & organizational skills
      • Proven project management skills
      • Strong focus on problem solving, troubleshooting, solutions
      • Analytical, attention to details
      • Ability to handle stress (peaks in workload and frequent deadlines)
        • Тип занятости:

          Полная занятость, полный рабочий день, у работодателя

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