Manager, Web Analytics
по договоренности
- Требуемый опыт работы
- От 3 до 6 лет
- Занятость
- Полная
- График
- Полный день
- Образование
- Высшее
-Kelly - международная компания, предоставляющая решения по управлению персоналом с 1946 года в мире и с 1993 года в России. Девиз Kelly - люди, а не кандидаты. Компанию делают талантливые люди. Мы эксперты по талантам. Наш бизнес построен на понимании того, какой набор навыков и какой тип кандидата лучше всего подходит организации. И мы знаем, какие компании предлагают подходящую среду для развития уникальных навыков наших кандидатов. Мы верим в людей. В их уникальные таланты. В их скрытые возможности. В способность критиковать и сомневаться. И мы делаем все возможное, чтобы помочь им найти работу своей мечты. Благодаря нам уже более полумиллиона людей во всем мире нашли такую работу. Постройте свою самую успешную карьеру с Kelly!
Working conditions
WE OFFER
- Employment in a growing dynamic company - a global leader in Cloud Data Management
- Modern energetic multicultural environment
- Interesting people, an excellent team of professionals
- Extensive opportunities for professional growth and career development
- E-library Mann Ivanov Ferber where you can read and listen to books for hard and soft skills development, personal and professional growth
- 2 e-learning platforms where you can find courses and training sessions for hard and soft skills development
- Reimbursement of language courses
- 16 clubs by interest: intellectual, sport, social
- Corporate events and team buildings
- Comfortable modern office with relax zones, kicker, ping pong, PSP
- Cozy kitchens with fruit, snack, sweets and a wide choice of tea and coffee
- Reimbursement of lunch from the first day of work
- Reimbursement of costs on fitness from the first day of work
- An extended medical insurance policy from the first day of work
- Corporate gifts
- Corporate rewards
- Corporate gifts for special events: a wedding, the birth of a child and so on
- Work with friends - referral program
- Prime zone program providing discounts by more than 3000+ partner companies
- Bicycle parking, reimbursement of costs on car parking
- Employment according to the Labor Code of the Russian Federation, white salary
- Annual leave 28 days
- Relocation package for candidates from other cities
- Workplace locations-Saint Petersburg
Responsibilities
RESPONSIBILITIES
- Understanding the behavior and expectations of online visitors
- Leading definition and sharing of best practice approaches for analyzing online user behavior
- Using a variety of tools to extract and analyze data generated by online user activity
- Creating data visualizations and presentations to provide actionable and compelling insights to stakeholders that are easy to understand and have demonstrable results
- Collaborating with technical analytics analyst, web production, web development and marketing teams to implement required tracking and tagging
- Collaborating with technical data science team members preparing data sets for reports
- Creating and maintaining detailed documentation of analytics events, variables, segments, etc.
- Working across teams to design custom segments based on historical qualitative and quantitative data that can be used to enhance our reporting
- Applying comprehensive views of online consumer behaviors through quantitative (online), and qualitative (voice of customer, usability, etc.) metrics to support stakeholders
- Collaborating with stakeholders to understand and document requirements for ongoing and adhoc reporting
- Creating and maintaining customized dashboards/reports in our analytics and BI systems
- Researching anomalies and/or bugs reported by report users
Requirements
- Passion for data, bringing actionable insights to life and activating stakeholders
- 5-7 years reporting, data mining and analysis with enterprise web analytics platforms and tagging
- Higher Education in Marketing, Statistics, Computer Science or other related fields
- Excellent English skills (communication and writing)
- Strong verbal and visual communication skills to present and explain insights
- In-depth knowledge of Google Analytics, Data Studio required
- Experience in business intelligence and data visualization software such as Tableau, Microsoft Power BI (custom metrics, dimensions, ad-hoc views, charts, complex dashboards).
- Strong proficiency in Microsoft Excel: pivot tables, lookups, etc. and PowerPoint
- Experience with Adobe Target and Optimizely
- Solid understanding of Google Tag Manager
- Experience with user testing platforms and approaches
- Stay abreast of new features/developments for additional data gathering opportunities
- Strong quantitative analytical capabilities and problem-solving skills
- Excellent attention to detail and accuracy
- Curious and passion for learning
- Ability to work effectively with different teams in marketing, creative, technical, etc. in a fast-paced environment, under deadlines